Fiesta Bowl Parade

It's Time to Celebrate

Desert Financial is the title sponsor of the 2018 Fiesta Bowl Parade!

For the last 47 years, the Fiesta Bowl organization has worked to promote economic progress, support charitable causes and create memorable experiences. They host two football games and the Fiesta Bowl Parade, which lets guests enjoy seeing creative floats, huge balloons, talented marching bands and much more along a two-mile parade route.

Desert Financial has partnered with the Fiesta Bowl organization since 2014, but this year we furthered our ties with this nonprofit by becoming the title sponsor for the parade! This will be an exciting event, as it will be one of the last chances to experience our Year of Giving. In 2018, we committed to investing $7 million in improving our community, in giving back to our members and in offering people chances to win exceptional experiences. You can visit to learn more about the ways that we are giving back.

We hope to see you at the parade this year, where we will be performing some Random Acts of Kindness as part of our Year of Giving!

The Fiesta Bowl Parade details:

Start Time:

Saturday, December 29th, 2018 at 10 a.m.

Starting Point:

Central Phoenix
N. Central Ave & W. Montebello Ave
Phoenix, AZ 85012

The event is free to the public (with the option to purchase reserved seating). For more details, visit