Desert Financial is proud to sponsor the Fiesta Bowl Parade!

We’re pleased to be the title sponsor of the 2019 Desert Financial Fiesta Bowl Parade Presented by Cheez-It!®! This year’s parade theme is “Women in Sports.” Five athletes with strong Arizona ties were selected to preside over the festivities as Grand Marshals: Phoenix Mercury legend Diana Taurasi, Special Olympics golfer Amy Bockerstette, U.S. Paralympic gold medalist Allysa Seely and U.S. Women’s Soccer Team members Julie Ertz and Jessica McDonald.



Saturday, December 28th


9:00 AM


Central Phoenix






Want one of the best seats in the house? Simply fill out the entry form below for your chance to score two VIP tickets to join us at one of the most anticipated events of the year!

Click here for sweepstakes rules.

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  • Random Acts of Kindness Committee: As part of our efforts to share success with our community, Desert Financial started a #KindnessRevolution in the Valley. Our Random Acts of Kindness Committee helps to organize and steer these events — they will be on-hand at the parade to do one last BIG act of kindness for 2019!
  • Local Teachers: Created in 2016, the Fiesta Bowl Charities Wishes for Teachers program grants classroom “wishes” to Arizona educators. Several of the teachers we sponsored through this program, and other local educators, will march with us this year, including:

Sheri Tjaarda

Sheri is a Reading Interventionist at David Crockett Elementary, now in her 29th year of teaching! One of her favorite teaching memories was when a kindergarten student shouted, “Mrs. Tjaarda, you make learning fun!" during a Number Bonds lesson using hula hoops. “My heart melted!” Sheri says.

Penny Connor-Gallagher

Penny is a physical education teacher at Mountain View School. She loves receiving hugs from kids who are excited to be in class, and knowing that she can make a difference in the lives of her students. One of the most memorable moments in her career was when all of the students and educators at her school were out on campus doing a dance routine to the song “Happy” for a librarian who was retiring.

Devon Shehan

A 16-year education veteran, Devon is now a principal at Pat Tillman Middle School. He is especially proud of one former student that is now one of his 8th grade math teachers!

Erika Tornberg

Erika is a 6th grade Social Studies and English Language Arts instructor at Walter Douglas Elementary, where she helps her students think and learn outside the box. She feels great when former students see her somewhere unexpected (like at a restaurant or basketball game) and say that they applied one of her “silly” learning techniques somewhere else — and it totally worked!

Federally Insured by NCUA |  Equal Housing Lender


We were a proud sponsor of the 2019 Desert Financial Fiesta Bowl Parade Presented by Cheez-It!®.

In 2018 and 2019, Desert Financial served as title sponsor of the Fiesta Bowl Parade! The Fiesta Bowl Parade has been one of the most anticipated annual events of the season since its founding in 1972, and it continues to be a highlight of the year for Valley families — including many of our members.

Held on Saturday, December 28th, the 2019 Desert Financial Fiesta Bowl Parade Presented by Cheez-It!® was a cheerful festival filled with colorful floats, giant balloons and upbeat performances from local marching bands. Watch the video below for event highlights, including reactions from some unsuspecting recipients of a Random Act of Kindness from Desert Financial:

We want to thank our dedicated parade team for all their hard work. We also appreciate all of the support we received from our members and our community at the event. See you next year!