Desert Financial Credit Union Announces Collaboration With Personal Finance Expert Nicole Lapin

PHOENIX (May 5, 2025) – Nicole Lapin, a New York Times Bestselling Author and personal finance expert, is collaborating with Desert Financial Credit Union to empower and promote financial well-being to Arizonans.

"I've always been a huge believer in credit unions because they’ve consistently put people before profits. I've personally banked with credit unions for years because I love everything they stand for—lower fees, better rates, and a true commitment to helping members thrive,” said Nicole Lapin. “I believe Desert Financial, in particular, aligns perfectly with my mission to make financial literacy and education accessible while empowering people to take control of their finances."

Lapin will share advice on budgeting, fraud prevention, the benefits of banking with a credit union and more. Through social media content, she will share practical tips to help Arizonans feel more confident about money.

“Healthy financial well-being starts with quality education, and this collaboration with Nicole is a great way to deliver fundamental information to our community,” said Jeremy Nelson, Chief Marketing Officer. “Nicole’s superpower is her ability to give exceptional financial advice in a relatable way — one that we believe will resonate with our members.”

Desert Financial Credit Union has championed financial well-being for its members since its inception more than 85 years ago. The largest locally owned credit union in Arizona provides personalized banking services, free checking with no minimum account balance, free financial workshops and online resources tailored to every stage of life — from saving for college to planning for retirement.

Lapin has authored five personal development and finance books, including her latest release The Money School: 12 Simple Lessons to Master Financial Markets and Investing. Formerly a news anchor on CNN, CNBC and Bloomberg, Lapin launched the Money News Network, a podcast network, under which she hosts her daily show Money Rehab.

To stay in the know with the latest content from Nicole Lapin and Desert Financial, please visit desertfinancial.com/nicolelapin, or follow @desertfinancial on Instagram.

About Desert Financial Credit Union

For over 85 years, Desert Financial has been Arizona’s most trusted local credit union with more than 475,000 members and nearly $9 billion in assets. With 50+ locations across Arizona and top-rated digital banking, it’s easy for members to click, call or come in. In 2025, members received $16 million back via the Member Giveback Bonus. Desert Financial is the official retail banking partner of Arizona State University® and the official banking partner of the Arizona Cardinals, NAU Athletics and the NAU Alumni Association. Federally insured by NCUA. Learn more at DesertFinancial.com.