Desert Financial Credit Union Welcomes Kendal Harris as New Chief Experience Officer

The CXO Will Transform Member Interaction, Engagement and Growth

PHOENIX – Desert Financial Credit Union brings Kendal Harris on as the new chief experience officer (CXO). With nearly three decades of credit union industry experience, Kendal will lead the strategy and execution of member experience across the Branch Network, Contact Center, and Digital Transformation.

“Kendal’s strategic vision and operational experience will be instrumental as we continue transforming and growing as an organization,” Cathy Graham, executive vice president of Desert Financial said.

Her expertise includes aligning people, processes, and technology to elevate service, enhance operational effectiveness, support the member experience and sustainable growth.

Throughout Kendal’s career, she has fostered a culture rooted in empathy, insight, and accountability to ensure that every interaction created moments that matter and exceeded member expectations.

“Desert Financial has built a remarkable reputation for sharing success with members and the community,” Kendal Harris said. “I am honored to join a team so deeply committed to creating exceptional experiences and meaningful connections.”

Kendal’s arrival further accelerates Desert Financial’s vision of sharing success by creating member-centric experiences while giving back to the community.

To learn more about joining the Desert Financial team, visit jobs.desertfinancial.com

About Desert Financial Credit Union

For more than 85 years, Desert Financial has been Arizona’s most trusted local credit union with more than 500,000 members and nearly $9 billion in assets. With 50+ locations across Arizona and top-rated digital banking, it’s easy for members to click, call or come in. In 2026, members received $16 million back via the Member Giveback Bonus. Desert Financial is the official retail banking partner of Arizona State University® and the official banking partner of the Arizona Cardinals, NAU Athletics and the NAU Alumni Association. Federally insured by NCUA. Learn more at DesertFinancial.com.