Desert Financial Named in Forbes Best-In-State Credit Union List 2025

PHOENIX (Sept. 2, 2025) – Desert Financial Credit Union was recognized on the Forbes list of Best-In-State Credit Unions in 2025.  For the seventh year in a row, Desert Financial earned a spot in the top five best credit unions in Arizona.

“This recognition reflects the trust our members place in us,” said Desert Financial CEO Jeff Meshey. “We work every day to be worthy of that trust by helping our members achieve financial well-being and by strengthening the communities we serve.”

The ranking was created in partnership with market research firm Statista. More than 26,000 U.S. residents participated in an independent survey. Participants evaluated credit unions on several criteria, including trust, financial advice, customer services, digital services and branch services. A sentiment analysis was conducted using the publicly available reviews, and a score was calculated.

Statista also gathered more than 500,000 publicly available reviews and ratings for each credit union written between February 2022 and March 2025. Survey response accounted for 80 percent of the scoring, while the online ratings analysis accounted for 20 percent.

Forbes announced the list on June 17, 2025. To view the complete list from Forbes, visit forbes.com/lists/best-in-state-credit-unions.

To learn more about Desert Financial Credit Union, visit DesertFinancial.com.

About Desert Financial Credit Union

For over 85 years, Desert Financial has been Arizona’s most trusted local credit union with over $9 billion in assets, 450,000+ members and nearly 50 branches. Membership eligibility is open across Arizona with contactless solutions making it easy to click, call or come in. As a not-for-profit cooperative, Desert Financial takes pride in sharing success. In 2025, members received $16 million in dividends via the Member Giveback Bonus. Desert Financial is the official retail banking partner of Arizona State University^® and the official banking partner of the Arizona Cardinals, NAU Athletics and the NAU Alumni Association. Federally insured by NCUA. Learn more at desertfinancial.com.

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