Kevin Martin | Executive Vice President

Kevin Martin brings deep experience in credit union leadership, strategic planning and Member experience. He previously served as executive vice president at SchoolsFirst Federal Credit Union, where he oversaw Member experience and strategy. Kevin leveraged Member data and insights to advance Member experiences and innovation across all lines of business.

Earlier in his career, Kevin held multiple consumer and commercial banking roles with Bank of America. His experience included multi-product rewards strategy, mortgage process improvement, product management and merchant services performance management. He also brings several years of consulting and entrepreneurial experience, giving him a broad perspective on strategy, performance and organizational transformation. He joined SchoolsFirst in 2013 as senior vice president of organizational performance and strategic planning, leading the credit union’s strategic planning and implementation functions while guiding organizational change to support long-term financial strength.

Kevin is deeply engaged in the credit union movement and broader financial services industry. He is a Credit Union Development Educator, a Credit Union Executives Society CEO Institute graduate and a Certified Diversity Professional. He serves on the board of the CURQL Collective and was the founding president of the African-American Credit Union Coalition’s West Coast Chapter. In 2022, he was recognized as one of the “100 Most Influential African American Leaders in Business” and received the CUES Exceptional Leader Award.

Kevin earned a Bachelor of Applied Science degree from the University of Pennsylvania’s School of Engineering & Applied Science, where he played football, and a Master of Business Administration from the University of Virginia’s Darden School of Business.